DRINKSFOODTRENDS

Veganism on the rise!

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The European Plan Protein Market encounters the fastest growth in the World πŸš€

Soy Protein Recorded the Highest Market Share

Soy protein is available in flour, concentrate, and isolate format. Soy protein is widely being incorporated as ingredients in processed food, as a protein supplement, and even available as protein drink. Other plant protein sources, such as legumes, have gained popularity, due to their low-fat content and adequate amounts of macronutrients, including folate, iron, zinc, and calcium.Β  Pea proteins are perceived as a cost-effective way to follow a healthy lifestyle, as it is a complete protein that contains all nine essential amino acids (unlike rice or beans). Major players are coming up with various forms of the protein and are investing more on improving the performance of their existing products, as well as in developing new formulations. For instance, ADM has launched an energy drink incorporated with soy protein, which is available in the US and European markets.