UP summit was considered a resounding success by the whole of the Beauty Industry!


The first edition of UP Beauty, the trade show dedicated to emerging, innovative, disruptive and natural brands at the Carrousel du Louvre, closed its doors on June 28, considered a resounding success by the whole of the Beauty Industry.

Here are some key figures about the launch event:

248 French and international purchasing decision-makers from 156 buying offices visited UP Beauty.

53% of buyers came from French retailers and 47% from international retailers.

22% were importers and 78% represented masstige, pharmacy, parapharmacy and selective distribution.

The retailers present included (non-exhaustive list): Le Bon Marché / Monoprix / Super Cosmetics / Holland&Barrett / Sephora / Grupo Isolée / Galeries Lafayette / Lagardère Travel Retail / Mademoiselle Bio / Bio C’Bon / Parashop / OVS / Birchbox / Cult Beauty / Selfridges / Le Drugstore Parisien / Passion Beauté / Aprium Pharmacie … On the exhibitor front, 110 cosmetic brands were present at this debut trade show dedicated to new trends on the Beauty market, making Paris the capital for emerging, innovative, disruptive and natural cosmetics brands.

The brands present hailed from many different countries. As well as France, there were labels from Italy, Israel, the UK, Switzerland, Bulgaria, the US, Iceland and Norway for example. Among them, to name but a few, were Le Rouge Français (France), Boho (France), Avril Cosmétique (France), Dr Russo (UK), Urtekram (Denmark), La Chenaie (France), Yuni Beauty (USA), Belle Radiance (France), Cut Le Crap (UK), Ouate (France), Insula (Italy) and Purophi (Italy).

UP Beauty was also the opportunity for new, emerging brands to pitch their concept in front of an audience of French and international investors during dedicated sessions. Finally, a dense conference program moderated by investment fund Eutopia, UP Beauty’s official partner, allowed entrepreneurs from key brands including Joone, Respire, Feed and Funky Veggie to confirm their place on the new consumption landscape as part of the ongoing ecological transition.






LAVIDO   Thanks for the wonderful trade show

100 BON It was a very good show overall. We especially came to meet Holland & Barrett and we had a meeting on our booth with them !

QIRINESS Thank you for your assistance in organizing the meetings and exhibition, in general. Was a great launch !

MP COSMETIQUE It was a good experience to participate to Up Beauty and it was a real pleasure collaborate with you. We had very interesting meetings, so we hope that we are going to make good business deals.

JOLIDERM We enjoyed UP Beauty ! A few days after the event, we already got feedback from buyers we met. We are in current discussions with almost all the buyers we met and even those who came to our stand in addition.

SORGENTE DI BIRRA Thanks to you Fatiha and your team for the excellent job.

COCOSOLIS It was a great pleasure to be part of the UP Wabel in Paris this June. Since UP Beauty we have stepped in more than 3 negotiations with partners met during the exhibition and I am expecting to onboard another 2 into discussions.

VOR ORGANICS I had a good time, especially on Friday when I met 3  potential distributors.  I also met a buyer from Amazon looking for cosmetic brand´s to develop for Amazon exclusive brands. Sephora also came on my both and they where interested in my products ( unfortunatly I cant sell my products to stores) But so nice that they liked my products ! Great first show …..

BEONME From our side it was a really positive experience because we have had many meetings with interesting buyers.  Concerning the event we have found everything well planned and managed.

KIWII BIO I wish to congratulate the UP team for the organisation and the success of this first edition of UP Beauty.

GROUP CASINO (MONOPRIX)  «UP was an opportunity for us to meet with a large number of innovative brands. I must say that UP completely matched our high expectations and was a real success ! »

NATURALIA « I came here to find innovative brands who respond to our strong values. I found suppliers I already knew but never had opportunity to dicuss with, but I also discovered at UP some innovative brands who I believe can partner with Naturalia in a short time »