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UP Beauty 💄💅 PRESS RELEASE

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A month ahead of its opening, UP Beauty is already fully booked!

Some 120 emerging, green and innovative brands have already confirmed their participation in UP Beauty, in line with expectations, according to the event’s organizer.

Beyond numbers, Wabel is extremely satisfied with the extraordinary quality and diversity of the brands set to take part, confirming the dynamism of a Beauty market in transition and the need for a trade event dedicated to disruptive innovation. Some of the brands registered for UP Beauty include Qiriness, Manucurist, Arganicare, Karethic, Ouate, La Chênaie, Couleur Caramel, My Magic Mud, Yuni Beauty, Lysea Lady Green, Cocosolis and Amore Puro, for example.
The organizers are now considering creating a waiting list for the next edition of UP Beauty, in 2020, or extending the exhibition space.

On the buyer front, organizer Wabel is also extremely satisfied, with the biggest French and European beauty, pharmacy, drugstore and SPA buyers and retailers already registered to attend. Among confirmed buyers, Printemps, Selfridges (UK), Marionnaud, Galeries Lafeyette, Supercosmetics (Moscow), Beauty Success, Birchbox (UK), Cult Beauty (UK), Flaconi (Germany), Hebe (Poland), Feelunique, OVS (Italy), AS Watson and Beauté Privée have all registered to participate.

Last but not least, around 30 influencers are planning to check out UP Beauty in order to discover new brands and talk about them on social media!

UP Beauty takes place on June 27 and 28 at the Carrousel du Louvre in Paris.