We’re excited to be hosting Karethic at #UPBEAUTY2019 !

We’re excited to be hosting Karethic at #UPBEAUTY2019 with their beautiful fairtrade cosmetics based on rich karite.

“It is the story of a sacred tree, whose fruit contains a miraculous oil. For centuries, this tree called Shea, Karité or Shitulu, has been offering beauty and well-being to millions of men and women in Africa.”

This is a beautiful story, but what do we truly know about this African sacred tree exploited for centuries at the expense of African women?

Since 2005, Karethic’s mission has been to promote, and this, beyond the miracle products stories told in a thousand and one ways in the media, the true Shea butter story; the African women sacred balm, the handmade unrefined shea butter story. A fascinating butter symbolizing African spirituality. A gift of nature, unknown by consumers, because it is too often altered by refinement. A cultural heritage transferred from generations to generations, by thousands of female producers in Africa.

Karethic, Benin’s handmade shea, brings together 12 co-ops of female producers of shea, partners of the company Karethic Benin and its “little sister” Terrethic France.

Karethic is an integrated value chain of production and marketing of shea products. Based in France through Terrethic and in Benin through Karethic Benin

Born in Benin in 2006 with the main objective to support women producers of shea butter from Benin (7 groups of 200 women), Karethic grew with fair trade and organic production as the first values.

Thanks to its willing to strengthen the role of women in the shea sector, preserve their environment and heritage (the shea tree) Karethic has been involved with the support of shea producers in the development of a production process in order to avoid refining and deodorization and preserve the active ingredients and the smooth texture of genuine shea butter . Premium unrefined Shea butter is the result of this work. The process of production of high-quality unrefined shea butter is exclusively shared with groups of shea butter women producers from Africa.